// unlock your full potential

Igniting connection from within

We believe that in this technology-driven environment of constant and unpredictable change, humans need to find not only their voices, but each other.  

Radical Human Connection

In a world where machines are now constantly listening to us, and learning on their own to imitate human behaviour, we have never needed more human engagement and genuine connection. At Afrika Coaching, we are inspired by what we call radical human connection.

// About Us

dot smoke 1 Afrika Coaching

More than just
coaching

Afrika Coaching is more than a coaching business providing professional executive coaching, team coaching, Ubuntu coaching, and coach-training. 

We are known for pioneering the use of Ubuntu wisdom in professional coaching with carefully selected partners. We use different types of African wisdom including Ubuntu Intelligence and the Lekgotla process.

providing inspirational conversations

The team at Afrika Coaching also provides inspirational conversations (something we believe is more powerful than motivational talks) to youth and businesses around the world.

two african men playing drums African Coaching

// Our Vision

Radically connected humans everywhere

Dr Dumi Magadlela PhD Afrika Coaching Session GIBS_Update

// Our Mission

“Igniting excellence from within every individual, team and system globally”

We operate globally and work with individuals, groups, and whole organisational systems both virtually and in-person.  We also provide Keynote speaking engagements, leadership skills development, onboarding support for executives and boards, and organizational culture change support.

African woman holding tablet in team business meeting Afrika Coaching
portrait smiling young African businessman using digital tablet Ubuntu Coaching

// Coaching Options

We offer the following products and services to our diverse clients

Team Coaching

  • Team Coaching
  • Ubuntu Team Coaching
  • Team Facilitation
  • Team Transition Support

Training

  • Team Coaching Skills development for manager and leaders
  • Team-building facilitation (inspirational sessions to lift team morale)

Organisational Culture

  • Organisational Culture journey transitions and support

One-on-One Coaching

  • Business Coaching
  • Executive Coaching
  • Leadership Development Coaching
  • Ubuntu Coaching
  • Leader-Manager-as-Coach training and ongoing in-house support
  • Pre-interview coaching (preparation for job interview)

Facilitation

  • On-Boarding Coaching for new Managers and Executives (impact branding)
  • Ubuntu Intelligence (UbuQ) system awareness
  • Executive Conversations (facilitated sessions, on-site or off-site)

Connect with us

to unlock your full potential and experience the power of genuine human connection.

// Our Blog

Ubuntu Intelligence (UbuQ)

Our Blog page is called Ubuntu Intelligence (UbuQ). It is a platform for sharing selected nuggets of wisdom imbued with Ubuntu values and Ubuntu Intelligence (UbuQ). The Blog platform is interactive, and readers can leave comments.

From Compliance to Co-Creation: Redefining Governance Through Values

From Compliance to Co-Creation: Redefining Governance Through Values

From Compliance to Co-Creation: Redefining Governance Through Values What if governance wasn’t just about ticking compliance boxes, but also about deeply aligning institutional behaviour with…

The Future is Values-Driven: Building Leadership for a New Era

The Future is Values-Driven: Building Leadership for a New Era

The Future is Values-Driven: Building Leadership for a New Era In a world shaped by globalisation, Artificial Intelligence (AI), and cross-cultural complexity, the demand for…

Leading with Ubuntu: Rethinking Business as an Ecosystem

Leading with Ubuntu: Rethinking Business as an Ecosystem

Leading with Ubuntu: Rethinking Business as an Ecosystem In a world where business is often seen through the narrow lens of profit margins and performance…

// Reviews

What our clients are saying

DBSA Logo Afrika Coaching
Mrs Kgomotso Malindi Project Manager: DBSA

You have inspired me so much in our short period of time that we got to engage with each other. You helped me to learn to challenge my own thinking and ideas without being too biased or judgemental against myself...

Dev Bank of Namibia Logo Afrika Coaching
Ms Michelle Naobes (CA) Development Bank of Namibia

Wow! What a pleasure it has been to work with you on my journey of self-discovery and personal development. As promised, below is a short personal testimonial of my coaching journey. My coaching journey with you Dr. Dumi Magadlela has literally transformed my life...

Multichoice Africa Logo Afrika Coaching Afrika Coaching
Ms Sauya Nakiyaga Multichoice Africa

“Thanks a lot Coach Dumi for the good work you are doing, for lifting my spirit up, for the zeal and always having a listening ear whenever I needed your help. This to me has been a journey of self-discovery. The passion with which you take on the coaching sessions is so natural. You are really destined for this. The spiritual connection was really amazing”

Collective Rising Leadership Institute Logo Afrika Coaching Afrika Coaching
Joyce Malombe Collective Rising Leadership Institute

Thank you my brother Dumi for bringing the house down this morning. I was speechless after your talk this morning and I was not the only one. The message carried the day, and many have been talking about what you shared. There would never have been a more inspiring talk and call to action with the urgency that it needs. Thank you for bringing you soul and indeed the whole of you this morning and yes, we all felt it. It was beautiful and I appreciate you and some others appreciate being drawn closer to you and your work...

//Questions About Executive Coaching

Frequently asked questions

group of businesspeople applauding African Ubuntu Coaching

Executive coaching is more important now than ever before because most executives are dealing with unprecedented and fast-paced changes with limited experiential references to draw lessons from. There are also other factors besides work-related issues, and they include the impact of stress and workload on executives’ health and well-being. Executive coaching offers a powerful, safe, and sacred space for executives to process, reflect, decompress, and explore possible solutions to their often unique and hitherto unseen challenges.

Coaching can help you – or anyone who engages a coach – to hold up a mirror to yourself and/or to the issues and/or challenges that confront you. Coaching can assist you to grow your natural strengths and step up to tackle any challenges in your life. Coaching deepens and sharpens your awareness of who you really are, and what you can and/or cannot do. Great coaching helps those who utilize it to become clear on ways to change or move forward in their lives and/or careers.

Executive coaching can cost between $400 per one hour session to upwards of $700 per one hour session in new markets. In mature or developed markets, executive coaching can easily cost way more than this. Like any new profession, executive coaching is heavily impacted by various and diverse macro-economic and market conditions in different parts of the world or geographies. In most developed countries - or the west – coaching is far more advanced and easier to access.